It is said that Jericoacoara beach was once an incredible place; completely untouched and extraordinarily beautiful. Traveling there was an exhilarating adventure; the locals welcomed visitors with open arms, recounting enthralling stories as the sun disappeared over the horizon in a breathtaking spectacle of nature. In the eighties, however, it started to appear in the media and in the bestselling tourist guides, and people started arriving from all over the world. Then, the small fishing village that had made a living from the sea started to change the direction of its economy and developed tourist infrastructure. And so, adventure turned into comfort. But in 2002, in order to avoid the overpopulation other places have suffered, it was declared a National Park, and now it is a rustic yet accessible place, without luxury but with all the necessary facilities to allow visitors to be comfortable without losing the essence of one of the most peculiar and fascinating beaches in the world.
It is fascinating because of its geography. The beach is made up of endless white sand dunes which shift and change with the wind and tide so that visitors never find themselves in the same place twice. The wind shapes them as it pleases, transporting them from one place to another. The tide makes lagoons here and there, leaving natural swimming pools of crystal clear water, where retreating from the noise and stress of the world is almost compulsory.
But the wind and tide do much more than this. Jericoacara has become a magnet for surfers, windsurfers and kite surfers. This is thanks to its amazing expanses of shallow water and protection from mass tourism.
One of the highlights of visiting this incredible beach is the sunset. Around five in the afternoon (in countries near the Equator the sun sets earlier than at other latitudes), the dunes, as if natural amphitheaters, fill with visitors whiling away the minutes as the sun slips away over the horizon. When it has gone, nature is rapturously applauded for providing such a magnificent spectacle.
What is more, the fishing village with its sandy streets still welcomes its visitors with open arms. The tourist facilities offered by the locals are still those of a small nucleus that has survived for years on what the sea provides, so you will not find the kind of tourist here who is looking for luxury or big developments.
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