Valentine’s Day is around the corner! We celebrate it on February 14, but not all countries do – in Brazil, for example, it’s June 12. But why do we celebrate this holiday at all?

The holiday’s origin isn’t completely clear. Some trace it back to the ancient Romans, which prayed and made offerings to the famous god of love Cupid, with his bow and arrow, asking him to send them their ideal mates. Others hold that the idea of Valentine’s Day comes from northern Europe, where birds begin to mate around this time of year. Then, of course, there’s the day’s namesake himself, Saint Valentine, a Christian priest who married couples in still-pagan 3rd-century Rome (on the down-low, of course).

Wherever it came from all those centuries ago, here in 2012 we’re going to celebrate by looking for our LoveSTAR, because that’s what we’re calling our latest Facebook contest! It’s simple: just fill out your box of chocolates with your friends’ names, and each time one of them accepts your invitation, another bonbon gets added to your box. You’ll need at least 10 candies in order to qualify to get entered for our prize drawing – but don’t stop there, because the final winner will be drawn from a group of whoever racks up the most pieces of candy.

And what is that prize, you’re wondering? The girl or guy who becomes our winning LoveSTAR gets a trip (for two, of course) to our Royal Cupido resort in Majorca, Spain (if the winner lives in Europe), or the Iberostar Bávaro in the Dominican Republic’s beautiful Punta Cana resort area (if the winner lives in the Americas).

Sweet…